Quote:
Originally Posted by philip.ed
Surely Steam only-sales would only be marketed towards people that know about the game? If new customers are wanted, then it's best to hit the shops so that they can see it and buy it.
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Steam is a very good marketing tool; the likelihood that PC gamers who never heard about SoW will notice it there is probably higher than in a shop where it's hidden behind the console section amongst World of Warcraft, The Sims and a few console ports. Even more so in the US where few shops still sell any PC games at all, and where retails space often has to be rented by the publishers.
Bit of an academic discussion though as boxed versions will of course be available.