I find that retail/store price strange.
I realise that as games come in overpriced, but if you have a bit of patience the prices comes down drastically after about 3 months. I always picked up the IL2 series for about 1/3 the price of pre-ordered.
I think today retail play on the impatience of the 'now now' youth, and they succer them completely with high prices. I would do the same, and Steam/UBI will be doing the same, if not already.
Collective bargaining, the power of the consumer is a powerfull tool... if used properly.
