"IL2 Sturmovik" merchandise is for the combat-flight-sim market what "Call of Duty" is for the FPS, so for a publisher could be not a reasonable idea to change it, not at all. IL2 now is a very strong trade-mark in the world, as for Maddox Games. Maddox is not a problem at all, and Oleg Maddox could be however a good idea, but IL2 is a problem for what has been said above about customers confusion. So, how to avoid it if the publisher doesn't accept other words than IL2?
Storm of War: Battle of Britain
A new combat flightsim serie from Oleg Maddox
or
A new combat flightsim from the creator of IL2
or
(...)
(...)
NB: IL2 is not required
ecc. ecc...
I'm afraid that the first box will be full of marketing advices. However, Storm of War is a good choice for a new serie.
P.S.: The Red Star is itself a very good sign for customers (and i'm not talking off course about politic; the red colour and the star are both very good as distinctive signs for a trade-mark), so the association between it and IL2 Sturmovik words is really very strong. Don't forget about it.
Last edited by 150GCT_Veltro; 11-11-2010 at 10:43 AM.
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