Well, somehow it feels like they don't have a western publisher yet and that is the "problem" for us...
It is the western publisher who will make fancy web sites, ad campaigns and set a release date. The developer does not decide the release date - they hope to get the code running as good as possible until the day the publisher decides as the date they will maximize profits...
Look at the game "World of Tanks" that I right now enjoy playing the beta of (even though it is to arcadey the tank models are beautiful, and almost every tank,TD,SPG that existed on the eastern front + prototypes are there) ... I heard of it some time ago and now when you try the beta you realize the extreme amount of work done in Russia before the masses in the west found out about the game. The masses dont know diddley about BoB yet so the comparison could be valid?
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