You don't pay for betas, you pay for gamepreviews and exclusive content. A beta or demo will be still free of charge available once we think the game is ready to be shown to a wide public audience.
With this system you can support the developers making a better game and instead of waiting for the game to be released you can grab it right away and try it out, as well as see it evolving during the development and maybe have some influence with your feedback.
Additionally a game preview features more content than a public beta or demo.
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